Skift Take
These nearly 300 vintage travel posters tell us companies will always chase the middle class and destinations will always win over tourists with their oldest sightseeing attractions.
In 50 years, tourists will visit the same famous attractions they went to a century before. Companies will invest in marketing for countries where there’s a rising middle class and access. Those are two patterns I noticed when I explored a collection of nearly 300 vintage travel posters at New York City’s Swann Auction Galleries.
Nicholas D. Lowry, the director, gave me a tour of the collection in advance of an auction Thursday. Some of the posters go back as late as the 1890s. Many are valued at over a $1,000 – the most expensive is a travel promotion for Atlantic City valued betw