Skift Take
What is a Sonder-managed property these days? It's a very eclectic mix of apartments, hotels and resorts. It's tough to create an identity that way, but the company is betting that such diversity works.
If you follow the short-term rental industry, you would have read or heard Sonder touting itself as "a leading next-generation hospitality company that is redefining the guest experience through technology and design" countless times.
However, the hospitality company description seems nondescript — is Sonder a hotel company or does it offer Airbnb-style short-term rentals?
The answer is both: Sonder is a property manager or management company for a portfolio of properties that is 60% apartment-style units and 40% hotels.
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