Access exclusive travel research, data insights, and surveys
Hotels
Marriott plans to absorb the select-service brand by August 3. The goal of this new brand is mainly to appeal to Latin American travelers and developers.
Sean O'Neill | 7 months ago
Today’s edition of Skift’s daily podcast looks closer at Hyatt’s new extended stay brand, Delta’s hub needs, and tipping on Hopper.
Rashaad Jorden | 7 months ago
News Blog
Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and "participating properties" in Canada. Hilton had already added at least one Peloton bike to each of its 5,400 U.S.-based hotels by last December. Hilton sees partnerships…
Sean O'Neill | 8 months ago
Strides in artificial intelligence will enable Hilton and many others to enhance and speed up personalization efforts. You ain't seen nothing yet.
Dennis Schaal | 8 months ago
Online Travel
Oyo's new focus on customer support could help, but its relaxation of brand standards in the budget sector could have big reputational risks.
Dennis Schaal | 9 months ago
Brands have overtaken independents in the U.S., and that trend looks set to repeat itself abroad. But independents have held up better than expected in the past year. Perhaps the U.S. market is reaching an equilibrium.
Sean O'Neill | 9 months ago
Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?
Sean O'Neill | 10 months ago
Sonesta is relatively unknown, so adding more sub-brands will require more than a little marketing.
Sean O'Neill | 11 months ago
Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.
Dennis Schaal | 12 months ago
