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Articles tagged “brands”

Hotels

The New Signia Hilton Is Designed for Meetings and Events

In other words, think of the Signia Hilton as Hilton's take on Crowne Plaza, Marriott Marquis, Sheraton Grand, and Dolce Hotels.

Deanna Ting, Skift | 5 years ago

The New Signia Hilton Is Designed for Meetings and Events

Airlines

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

Dennis Schaal, Skift | 5 years ago

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Online Travel

TripAdvisor Attractions Unit Will Rebrand as Experiences

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

Dennis Schaal, Skift | 6 years ago

TripAdvisor Attractions Unit Will Rebrand as Experiences

Business Travel

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend

Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.

Samantha Shankman, Skift | 6 years ago

Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend