Page 2

Articles tagged “marketing”

News Blog

IDEAS: Graduate Hotels Launches “Generation G” Campaign

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’  Credit: Graduate Hotels Designed to shine a spotlight on 'Generation G' members, the campaign introduces us to a number of individuals through vignettes that offer…

Adam Stacey | 3 months ago
Free Read

Tour Operators

3 Ways to Start Building a More Transparent Travel Company

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.

Intrepid Travel + Skift | 3 months ago

3 Ways to Start Building a More Transparent Travel Company

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

Sean O'Neill | 3 months ago

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Travel Technology

Mondee Buys Its Fourth Company This Year

Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.

Justin Dawes | 3 months ago

Mondee Buys Its Fourth Company This Year

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Dennis Schaal | 4 months ago

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Online Travel

Expedia Plays Long Game as it Awaits Fourth Quarter Finish to Vrbo Tech Shift

Expedia Group should have most of the pieces in place at the end of the year to complete key elements of its transition. Then we'll have to see how well it executes on these new planks in reality.

Dennis Schaal | 4 months ago

Expedia Plays Long Game as it Awaits Fourth Quarter Finish to Vrbo Tech Shift

News Blog

IDEAS: Historic Art Figures Embark on Travel Adventures in New easyJet Campaign

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life. The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through…

Adam Stacey | 4 months ago

Hotels

Hilton’s Mega Ad Blitz: What Happened

Today's edition of Skift's daily podcast looks closer at Hilton's big ad campaign, Sonder's stock split, and the UAE's tourism pulling power.

Rashaad Jorden | 4 months ago

Hilton’s Mega Ad Blitz: What Happened

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 4 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Online Travel

Kayak’s Steve Hafner on the Expedia-Hopper Clash

Hopper critics see blood in the water. But the company has a loyal following among younger people that rivals would die for. Hopper has altered course many times before, and can make changes to shift the momentum.

Dennis Schaal | 5 months ago

Kayak’s Steve Hafner on the Expedia-Hopper Clash