Iceland Targets Space Tourists With New Campaign

Visit Iceland launched a new campaign to attract space tourists on Tuesday. Called “Mission Iceland,” the campaign kicked off on November 16 with the launch of a billboard into space with the message: “Iceland. Better than Space.”

The campaign targets the space tourist segment and encourages them to see Iceland an alternative destination to travel. Visit Iceland didn’t name any companies, but it cited the ongoing delays for space travel. Virgin Galactic announced in August that it had to delay its first space tourist mission trip to the second quarter of 2023 due to needed ship enhancements.

“We know there is likely frustration amongst aspiring space travelers who have had their trips delayed and don’t yet know when they will make it to outer space,” said Visit Iceland Head Sigríður Dögg Guðmundsdóttir. “That is why we are encouraging them to take a trip much closer to home instead and for a fraction of the price, and the carbon footprint.”