Articles tagged “destination marketing organizations”

News Blog

Climate Change Not a Top Focus for U.S. Tourism Marketers: Report

Only 8% of U.S. tourism boards strongly prioritize addressing climate change and reducing greenhouse gas emissions to zero. In contrast, 62% of European tourism boards and 29% of Canadian tourism boards have made it a top priority. That’s according to Sojern’s “State of Destination Marketing 2024.” The report is based on a survey of over…

Dawit Habtemariam | 6 days ago

Tourism

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

Visit Orlando has one of the largest budgets in the U.S. and is the envy of destination marketers. All eyes are on what happens next.

Dawit Habtemariam | 1 week ago

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

Tourism

Visa Delays Hurt U.S. Tourism Marketing

U.S. destinations want more first-time tourists, but they don't want to waste their time and money on those that have no hope of getting a visa in a reasonable amount of time.

Dawit Habtemariam | 4 months ago

Visa Delays Hurt U.S. Tourism Marketing

Tourism

Destination Marketers Head to Threads as Twitter Alternative

Destination marketing organizations are gaining followers fast. Now, they have to figure out what actual value Threads can bring to their marketing.

Dawit Habtemariam | 4 months ago

Destination Marketers Head to Threads as Twitter Alternative

Tourism

U.S. City Tourism Boards Want Suburban Visitors Back

Today's edition of Skift's daily podcast looks closer at tourism marketing in top U.S. cities, Amazon's AI customer service tools, and Booking.com's new AI trip planner.

Rashaad Jorden | 5 months ago

U.S. City Tourism Boards Want Suburban Visitors Back

Tourism

Champions League Final Will Bring Thousands to Istanbul. It’s Worth More Than Just the Game.

When a city bids for a chance to host a major event, it's always about more than the event itself. Istanbul has leveraged the attention to grow as a destination and add thousands of hotels over the last two decades.

Justin Dawes | 6 months ago

Champions League Final Will Bring Thousands to Istanbul. It’s Worth More Than Just the Game.

Tourism

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

Dawit Habtemariam | 6 months ago

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 7 months ago

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

Tourism

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Peden Doma Bhutia | 7 months ago

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Dawit Habtemariam | 7 months ago

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing