Articles tagged “advertising campaign”

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 1 week ago

News Blog

IDEAS: Ras Al Khaimah Launches Campaign Starring the ‘Most Relaxed Cat in the World’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…

Adam Stacey | 2 weeks ago

Online Travel

Tripadvisor’s ‘Juicy’ Ad for Viator

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Dennis Schaal | 2 weeks ago

Tripadvisor’s ‘Juicy’ Ad for Viator

Online Travel

Agoda’s Growing Focus on India: Celebrity Endorsements and Partnerships

Agoda's growing focus on the Indian market includes collaborations with partners like Snapdeal, appointing Ayushmann Khurana as their brand ambassador, and launching their first TV ad in India, as the company recognizes the importance of aligning with India's strong tech focus and delivering high standards of customer service.

Peden Doma Bhutia | 3 weeks ago

Agoda’s Growing Focus on India: Celebrity Endorsements and Partnerships

News Blog

Thailand’s ‘Meaningful Relationship’ Campaign Romanticizes Tourism

The Tourism Authority of Thailand unveiled a new marketing campaign "Meaningful Relationship" at the World Travel Market event in London on Monday. The heart of the campaign is to encourage tourists to create more than just travel memories, it's about fostering connections with the people, communities, nature and Thailand itself. In tune with evolving travel…

Peden Doma Bhutia | 3 weeks ago

News Blog

Peter Dinklage Lends Voice to New Andalusia Tourism Campaign

Andalusia Tourism launched a campaign on Wednesday warning tourists they'll fall in love with Spain's Andalusia region. Called "Andalusian Crush," the campaign features a video montage of Andalusia's decorative architecture, culture, history and art with Games of Thrones actor Peter Dinklage as its narrator. Dinklage warns viewers the region will break you "in a thousand…

Dawit Habtemariam | 4 weeks ago

News Blog

IDEAS: Visit North Carolina Launches New Tourism Campaign to Experience ‘Real Fall Color’

Visit North Carolina has launched 'For Real Fall Colours', a new new campaign in partnership with its creative agency Luquire.  Credit: Visit North Carolina The campaign cleverly utilizes the manmade 'fall colors' of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during…

Adam Stacey | 1 month ago

News Blog

IDEAS: British Airways Launches Campaign to Celebrate Diwali

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali.  According to a release, the film has been created to celebrate those who may be missing out on the family celebrations, as well as recognizing those heading home for the festivities.  https://www.youtube.com/watch?v=Jtaynd8g1W0 The campaign, which features a cast made up…

Adam Stacey | 1 month ago

News Blog

IDEAS: Los Angeles Tourism Launches Its Largest UK and Ireland Campaign

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland. The 'Now Playing' campaign - which features advertising in Ireland and Manchester for the first time - will run through October and November, and will return in early 2024. Credit: Los Angeles Tourism…

Adam Stacey | 1 month ago

News Blog

IDEAS: Eurostar Launches Rebrand with New Ad Campaign

The new Eurostar - which has been created following the merger of Eurostar and Thalys - has launched with a new brand identity, all underpinned by its new motto, 'Together We Go Further'. The launch, which includes a new website, mobile app and loyalty program, has kicked off with a new 60-second advertisement created by…

Adam Stacey | 1 month ago