Skift Take
For San Francisco, India seems to be the new China.
San Francisco has found promising value in the India travel market as the city's recovery in international visitors remains sluggish due to China’s slow return.
Indian traveler spending in San Francisco has surpassed its 2019 level, reaching more than $557 million. “India is becoming a really significant market for San Francisco,” said San Francisco Travel CEO Joe D’Alessandro. About 62 percent of all visitor spending in San Francisco comes from foreign visitors.
U.S. West Coast cities like San Francisco have had a slower travel recovery compared to major East Coast touri