Skift Take

We've heard from travel companies partnering with OpenAI to implement generative AI. Now here's one partnering with Google.

Travel booking company eDreams Odigeo is testing Google’s generative AI capabilities on its online platforms, the companies said Thursday. 

Spain-based eDreams is one of the first partners that has been announced since Google opened access to its generative AI tech to developers in March, shortly before releasing Bard as a competitor to Microsoft-back OpenAI's ChatGPT.

The partnership is part of Google Cloud’s AI Trusted Tester Program. A Google spokesperson said there was