Skift Take

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

Ever since the launch of ChatGPT in late November, Skift has been on top of what this new generation of generative AI could bring to various parts of travel.

Over the last week, as Bing has relaunched integrating OpenAI's latest engine, I have b