Skift Take

One can make the argument that Travelzoo is embarked on a foolhardy mission to create a metaverse. On the other hand, gamers and Gen Z may have something to the contrary to say about that.

Move over Mark Zuckerberg and your metaverse vision: Travelzoo said it will be launching its own metaverse shortly.

Travelzoo's vaguely defined pitch about its metaverse is that will be a digital travel experiences platform. More details are tightly guarded at the moment.

The launch of Travelzoo META is one of Travelzoo management's main priorities, along with upping its membership, which didn't increase in 2022, and revenue growth; generating higher operating margins to "significantly increase" earnings per share, and expanding subscription revenue from its Jack's Flight Club airline deals newsletter, according to a fourth quarter and full-year 2022 investor presenta