Custom content and experiences that connect brands to the most influential audience in travel.

Inspired by Skift’s journalism, access, and innovative thinking, SkiftX Studio helps brands solve problems, create unforgettable moments, and communicate big ideas through content, research, and event activations.

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Office building from outside

Our Reach

1.3 million

Skift Daily newsletters sent each month


Stories published


Attendees at Skift events

Services We Provide

Skift Global Forum journals


We apply an editorial mindset to create thought leadership, demystify complex topics, and tell stories that build trust and drive demand.

  • Article Series
  • Trend Reports
  • Webinars
  • Video
Research being read by two people


We produce bespoke research projects that provide actionable data around industry and consumer trends.

  • Industry Surveys
  • Consumer Research
  • Presentations
  • Data visualization
An example of a sponsor installation at a Skift event


We produce virtual, hybrid, and in-person experiences within Skift Live conference and bespoke partner events, offering new opportunities in a rapidly evolving landscape.

  • On-stage Discussions
  • Breakout Sessions
  • Brand Awareness
  • Experiences

Case Study

Boosting Brand USA’s Status Among Stakeholders

Brand USA has partnered with SkiftX over several years to showcase its unique storytelling capabilities in a compelling way and prove its value to stakeholders at destination marketing organizations and U.S. Congress. SkiftX curated an immersive interactive website anchored in original research that leveraged a strategic mix of content development, executive interviews, and digital amplification. Following the project’s launch, U.S. Congress, one of Brand USA’s primary stakeholders, reauthorized its funding through 2027.

Check out Brand USA’s destination storytelling

Case Study

Growing Amazon Web Services’ Brand Recognition In The Travel Industry

AWS has partnered with SkiftX for multiple years to position its cloud platform as a leader in the travel space. SkiftX developed an integrated thought leadership program anchored in an original research report and extended via region-specific articles, multimedia data insights, live speaking engagements, and extensive distribution across Skift’s influential network to help reach travel technology decision makers. Over the course of the campaign, AWS’ recognition as an enterprise cloud leader grew 7 percent among Skift readers.

Check out AWS’s integrated research and content campaign

Case Study

Driving Demand For TripActions Via Powerful Thought Leadership

Business travel platform TripActions has been working with SkiftX since 2017 to help boost awareness, elevate their thought leadership content, and generate new business leads among corporate travel decision makers. Working together, SkiftX and TripActions have built a multi-year campaign grounded in original research on corporate travel and spending trends, long-form content, and event activations that transformed TripActions’ messaging into powerful global and regional content that connected the brand with Skift’s audience of travel leaders.

Check out TripActions’ trend report

Case Study

Developing A Market-defining Report with Sojern

Digital marketing platform Sojern has partnered with SkiftX since 2019 to elevate its thought leadership content and generate new business leads among travel businesses looking to deploy better digital advertising campaigns. In collaboration with Sojern, SkiftX has created a series of must-read reports on the evolution of digital advertising strategies in the travel industry. Layering SkiftX’s editorial voice onto Sojern messaging priorities such as personalization, co-op marketing, and shifting ad formats, these reports aligned Sojern with must-know trends for travel marketers year after year.

Check out Sojern’s trend report

Case Study

Crafting Smart Storytelling For Destination Canada

Destination Canada has partnered with SkiftX across multiple years and projects to generate smart storytelling promoting the country’s business events amenities while staying consistent with their values, messaging, and human-centered approach. Through engaging videos, on-stage talks, and a multi-part article series, SkiftX showed how Destination Canada is bridging the gap between meetings and events, local innovation and culture, industry expertise, travel and tourism, and economic development.

Check out Destination Canada’s article series

Case Study

Positioning Accor As A Global Trend Setter

Accor has consistently partnered with SkiftX since 2018 to align its brand with bold trends in hospitality and travel. Together, SkiftX and Accor have developed an editorially focused thought leadership program across the years that includes thought provoking articles, high profile speaking engagements, and in-depth original reporting — all of which have positioned Accor as a global leader defining the future of the industry.

Check out Accor’s brand talk

What Clients Think

“This…was a great opportunity for Accor to share its vision about trends and pilots that may become the mainstream standard of our hotel industry soon…We have been challenged to [change] based on new consumer behavior. And it generates creativity as never before for all of us.”

Antoine Dubois, Senior Vice-President Global Marketing Strategy, Accor

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