Articles tagged “brand marketing”

News Blog

Pakistan Launches First-Ever National Tourism Brand

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…

Peden Doma Bhutia | 4 months ago

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 4 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

IDEAS: Palazzo Avino Collaborates with Valentino for Summer Beach Takeover

This summer, Palazzo Avino - a 12th century villa turned five star hotel - has partnered with Maison Valentino on a ‘Summer Beach Takeover’.  https://www.instagram.com/p/Ctb0SjJMzHd/?igshid=MTc4MmM1YmI2Ng%3D%3D The collaboration will see the renowned fashion house transform the Hotels' Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will…

Adam Stacey | 5 months ago

News Blog

Ad Age Bestows Hilton With Award for Best Rebrand

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign — created by agency TBWA\Chiat\Day New…

Sean O'Neill | 7 months ago

Hotels

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?

Sean O'Neill | 7 months ago

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Online Travel

Airbnb Widened Marketing Edge Against Rivals in 2022

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.

Dennis Schaal | 9 months ago

Airbnb Widened Marketing Edge Against Rivals in 2022

News Blog

Airbnb Has Begun to Partly Break Out Its Spending on Brand Marketing

Airbnb executives have talked a lot about how they have reduced their spending on performance marketing (think: buying ads in Google search results) to focus on brand marketing (think: subway posters advertising the company's new "OMG" category of properties). So how much do they spend on brand and how much on performance? The short answer…

Sean O'Neill | 1 year ago

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Mary Ann Ha | 2 years ago

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 2 years ago

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Airlines

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

The uncertainties of the pandemic have sucker-punched the airline industry in more ways than one. Gaining the public's trust through reliability, transparency, and inclusiveness will go a long way towards improving an airline's reputation and brand value.

Ruthy Muñoz, Skift | 2 years ago

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report