Articles tagged “branding”

Short-Term Rentals

Italian Property Manager DoveVivo and UK, French Affiliates Rebrand as Joivy

Every rebranding is an opportunity to communicate a company's identity to its partners and customers. Joivy is no different.

Srividya Kalyanaraman | 6 days ago

Italian Property Manager DoveVivo and UK, French Affiliates Rebrand as Joivy

Hotels

Sports Illustrated’s Game Plan for Resorts and Hotels

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Sean O'Neill | 2 months ago

Sports Illustrated’s Game Plan for Resorts and Hotels

Airline Weekly

Lufthansa Rebrands Leisure Airline Subsidiary Discover

A new brand for Lufthansa's leisure subsidiary does little to reduce complexity in the group.

3 months ago
Lufthansa Rebrands Leisure Airline Subsidiary Discover

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

Sean O'Neill | 3 months ago

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Airlines

Air India Unveils New Logo, the Maharaja Lives on. Plus 7 Business Updates

We appreciate how the new Air India livery has cleverly incorporated the Vistara colors, as the two airlines prepare to merge into one entity.

Peden Doma Bhutia | 4 months ago

Air India Unveils New Logo, the Maharaja Lives on. Plus 7 Business Updates

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 4 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

Airbnb and Other Brands Awash With Barbie Hype

The marketing team behind Barbie have made the doll a household name. The upcoming summer release of the official Warner Bros. movie 'Barbie' on July 21, and the subsequent marketing push behind it, in part, illustrates how an 11.5-inch doll has managed brand success for over 60 years.  Barbie Dreamhouse listing on Airbnb. Source: Airbnb…

Selene Brophy | 5 months ago

Hotels

They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.

Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding?

Leslie Barrie | 5 months ago

They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.

News Blog

IDEAS: Palazzo Avino Collaborates with Valentino for Summer Beach Takeover

This summer, Palazzo Avino - a 12th century villa turned five star hotel - has partnered with Maison Valentino on a ‘Summer Beach Takeover’.  https://www.instagram.com/p/Ctb0SjJMzHd/?igshid=MTc4MmM1YmI2Ng%3D%3D The collaboration will see the renowned fashion house transform the Hotels' Clubhouse by the Sea, bringing a collection of custom furniture and soft furnishings to the premises. The grounds will…

Adam Stacey | 5 months ago

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 6 months ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video