Inspirato Adds a Third Travel Subscription Product

Inspirato, a subscription business primarily for stays at luxury vacation homes and hotels, debuted on Thursday a third subscription product.

The new Inspirato Select product lets subscribers pick 3 trips from a list of more than 500,000 for an annual fee of $24,000, plus a $2,000 enrollment fee. The cost includes nightly rates, taxes, and fees but not transportation, meals, or other aspects of a trip.

Tapping into the corporate incentives market, Inspirato’s new Select product can be used as a perk for employees or business partners.

Ahead of going public in February, the Denver-based company said it had boosted its paying subscribers by 12 percent, to 13,191, in the nine months to September 30. The new product may further increase subscriptions.