Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

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Hotels

New Report: What Travelers Want Most From Loyalty Programs

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

Global Hotel Alliance + Skift | 2 weeks ago

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Airlines

Skift Aviation Forum Video: Building Brand Loyalty Beyond Points

In this video from Skift Aviation Forum 2023, we hear from Ricky Horwitz, chief sales officer, global travel, Allianz Partners, and Andres Barry, president, JetBlue Travel Products, about how building better customer experiences and products can lead to long-term value among customers.

Allianz Partners + Skift | 3 weeks ago

Hotels

Ennismore Launches Twist on Hotel Loyalty: $5 Rooms and Surprise Trips

Drop culture can reshape the approach to experiential loyalty for hospitality brand Ennismore — but it needs to ensure enough experiences to go around to avoid frustrating its members.

Selene Brophy | 3 weeks ago

Online Travel

Expedia CEO: After a Year of ‘Surgery,’ We Can Focus on Growth

It's show time for Expedia Group. After three years of getting its house in order completed, now it has to perform.

Dennis Schaal | 3 weeks ago

Airlines

American Airlines CEO Seeks to Boost Revenue and Enhance Loyalty Program

American Airlines's top boss says the company is right to focus on underserved U.S. small cities and key international markets through its airline alliance. The airline is also considering enhancements to its frequent flyer program.

Selene Brophy | 4 weeks ago

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Hotels

New Report: How Value and Loyalty Are Defining This Year’s Holiday Travel Trends

A new survey from iSeatz provides insights on how loyalty programs that incorporate travel rewards can offset the impact of inflation on 2023 holiday plans and drive member engagement with holiday-specific offers and benefits.

iSeatz + Skift | 4 weeks ago

News Blog

IDEAS: Shashi Takes a Bold Step with Loyalty Program

Nestled in the heart of Silicon Valley, Shashi has taken a bold step, diverging from the conventional path of hotel loyalty programs. Shashi's unique approach cuts through the clutter, offering guests not just a place to stay, but a direct financial incentive to remain loyal. Credit: Shashi Typically, hotel loyalty programs are synonymous with points…

Colin Nagy | 1 month ago

Business Travel

Citi and Navan Enter Into Travel and Expense Partnership

This is a big win for Navan, giving it an inside track to a lot of Citi's corporate accounts.

Dennis Schaal | 1 month ago

Airlines

Delta Rolls Back Some Changes to Skymiles Program

Delta has revised the changes to its Skymiles loyalty program that sparked a backlash. The update still relies on money spent - but with lower thresholds.

Selene Brophy | 1 month ago

Airlines

American Airlines Shakes up its Small Businesses Travel Loyalty

Loyalty programs are big business for airlines, with companies and their employees carefully weighing the perks of these programs.

Selene Brophy | 1 month ago