JAL Is Testing Flight Subscriptions Again With the Help of a Japanese Startup

Between August and November 2021, Japan Airlines (JAL) began a three-month promotion, making non-refundable flight tickets available in a discounted wholesale deal to travelers booking trips. 

On June 22, the promotion returned, with some small changes. Up to 1,000 customers will be able to buy flight subscriptions, giving them access to tickets on up to 143 domestic routes.

The promotion is run by a Nagasaki-based startup, KabuK Style, which has a consumer-facing brand called HafH (Home Away From Home). Pricing is at ¥28,800, ¥39,800, or ¥82,000 monthly, or approximately $213, $295, or $606. This time one-way and multi-city reservations are possible, unlike last time, which only allowed round trips on 10 routes.

The project is the latest example of travel companies testing the subscription model. For more on KabuK Style’s earlier promotion with JAL, see Skift’s earlier article.