Skift Take

The startup Techsembly performs a neat trick in letting luxury hotel brands like The Peninsula sell gift cards to boost upsells without creating a downmarket vibe. No wonder it caught Sabre's eye.

Sabre said on Wednesday it had acquired a small startup, Techsembly, which helps luxury hoteliers manage the sales of gift cards, among other cloud-based software services.

The companies didn't disclose the deal terms or acquisition price. The London-based Techsembly raised about $1.1 million (£1 million) i