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Online Travel
Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.
Selene Brophy | 1 month ago
Tour Operators
Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.
Selene Brophy | 5 months ago
News Blog
Yelp has for months been testing how it could use the latest generation of artificial intelligence (AI) without undermining the trust of the consumers who use it to find business listings. On Wednesday, the U.S.-based user-generated reviews company released an updated search interface based on these advances. For instance, a search for places serving "breakfast"…
Sean O'Neill | 7 months ago
Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.
Dennis Schaal | 7 months ago
The mobile swipeable story format has taken over social media, and now it has come to Google Travel, as well. It’s not groundbreaking, but it gives users an option to search for hotels in a way they may prefer.
Justin Dawes | 8 months ago
Hotels
Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.
Dennis Schaal | 9 months ago
Travel search volume in the Asia Pacific region rose over 50 percent year over year in the fourth quarter last year, according to Expedia Group. The region’s strong performance led global travel search volume, which rose by 10 percent year over year. Asia Pacific’s search volume boost in the fourth quarter was likely driven by…
Dawit Habtemariam | 9 months ago
Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.
Dennis Schaal | 10 months ago
Trip.com knows better than to just make tall claims on a travel rebound even as the company witnesses a surge in search volume for inbound and outbound travel.
Peden Doma Bhutia | 12 months ago
Short-Term Rentals
Airbnb is taking steps to increase its traction with hosts, namely to find new ones and to keep them. Its level of success will depend on how well it executes these changes in practice.
Dennis Schaal | 1 year ago
