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Smartbox Group Acquires Nordic Experiences Platform Truestory
European-based experience gift platform Smartbox Group has acquired the Scandinavian experiences platform Truestory. Lasse Kjær, founder of Truestory, announced the acquisition in a LinkedIn post, stating the Nordic-centred experiences platform, with some "1,000 live experiences from more than 600 hosts", now had a "new owner who wants to invest in Truestory to redeem the long-term potential of the business."…
Selene Brophy | 3 months ago