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IDEAS: Las Vegas Encourages Excessive Celebration in Latest Super Bowl LVIII Campaign

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city. Credit: Las Vegas Convention and Visitors Authority As part of the campaign, which has been created by R&R…

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IDEAS: Foster + Partners Reveal Concept Art for Saudi Arabia’s Expo 2025 Model Village

Foster + Partners has released concept images of its design for the pavilion for the Kingdom of Saudi Arabia at Expo 2025, taking place in Osaka, Japan. Credit: Foster + Partners The pavilion will be located on the Yumeshima waterfront, and has been designed to create a ‘spatial experience that echoes the exploration of Saudi…

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IDEAS: Marriott International Relaunches ‘Check Out for Children’ Campaign

Marriott International has announced that it is continuing its partnership with UNICEF by relaunching ‘Check Out for Children,’ a program that has been created to give guests the opportunity to make a voluntary donation to the organization during their stay. Credit: Marriott International/Unicef According to a release, guest donations collected as part of the program…

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IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

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IDEAS: Qantas’ New Airbus A220 Tells a Story Through Aboriginal Livery

Qantas has unveiled the livery of its first QantasLink Airbus A220, which will be the sixth aircraft to feature in its Flying Art Series when it comes into service as part of the group’s domestic fleet renewal program. Credit: Qantas The aircraft features the Aboriginal artwork of senior Pitjantjatjara artist, Maringka Baker, and tells the…

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IDEAS: Hotel Indigo Launches Neighborhood Borrowing Program

Hotel Indigo has launched a new program wherein residents in the US and UK who share a zip code, or postcode, with select Hotel Indigo's are now able to "borrow" everyday essentials at no cost.  Credit: Hotel Indigo The ‘Borrowed by Hotel Indigo’ program has been designed to 'reignite the popular habit of lending to…

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IDEAS: Ras Al Khaimah Launches Campaign Starring the ‘Most Relaxed Cat in the World’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Curating Travel Communities: A Conversation with Exceptional Alien

News Blog

IDEAS: Emilia Wickstead to Design Air New Zealand’s Next Uniform

Air New Zealand will be collaborating with Kiwi fashion designer Emilia Wickstead on the design of its next uniform. Credit: Air New Zealand Emilia was selected following a pitch process involving a number of native designers - all tasked with creating a uniform based on select criteria, including sustainability, functionality, safety, and te ao Māori…

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IDEAS: Four Seasons Hotel Abu Dhabi Launches Sustainable Art Awareness Project

A new exhibition featuring sustainable art will be opening at the Four Seasons Hotel Abu Dhabi at Al Maryah Island, thanks to a new collaboration between the hotel, Artbooth Gallery, and a local artist.  Credit: Four Seasons Hotel Abu Dhabi at Al Maryah Island The ‘Sustainable Art Awareness Project’ features the works of Lebanese-born Emirati…