Articles tagged “tiktok”

Tourism

Oman Sets Sights on Chinese Visitors with New Tourism Office

With its sights set on transforming the tourism sector into an economic powerhouse, Oman is placing a strategic focus on Chinese tourists.

Oman Sets Sights on Chinese Visitors with New Tourism Office

Hotels

Arlo Hotels Decides Bigger Is Better Than Small

Today's edition of Skift's daily podcast looks closer at Arlo's shift to bigger rooms sizes, Montana tourism TikTok, and hotels' cultural managers.

Arlo Hotels Decides Bigger Is Better Than Small

Media and PR

Montana Tourism Boards Still Active on TikTok While Legal Challenges Play Out

If Montana's state-wide ban goes into effect, legislators in other states may replicate it. Tourism boards will have ditch to TikTok, which will reduce the platform's influence in destination marketing in the U.S.

Montana Tourism Boards Still Active on TikTok While Legal Challenges Play Out

Tourism

U.S. Tourism Boards Don’t Want to Give up TikTok Marketing

Today’s edition of Skift’s daily podcast looks at TikTok marketing challenges, sustainability and inflation colliding, and a Swiss hotel’s inclusive hiring.

U.S. Tourism Boards Don’t Want to Give up TikTok Marketing

Tourism

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

In the event of a national TikTok ban, U.S. tourism agencies will have to massively increase their investment in Google and Meta companies after losing access to an audience of millions of people around the world.

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

News Blog

Trainline Teams With David Hasselhoff in New Celeb-Focused Marketing

Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act. Trainline has decided to team up with legendary actor David Hasselhoff to launch its Chief Conductor Contest. A grand prize includes a $5,000 travel stipend, a two-night stay in a luxury…

Hotels

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

Online Travel

Google Leveraged User Data to Dominate Online Advertising: Lawsuit

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Google Leveraged User Data to Dominate Online Advertising: Lawsuit

Tourism

The Death of Twitter in Destination Marketing

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

The Death of Twitter in Destination Marketing

Tourism

How to Grow Tourism in a Polarized World

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

How to Grow Tourism in a Polarized World