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Mixing brands has served Radisson well. Now, with the launch of its luxury brand in India, the hotel group is making sure that it provides a compelling set of choices for travelers.
Radisson Hotel Group announced on Wednesday that it would be debuting its luxury lifestyle brand, Radisson Collection in India with the signing of the first hotel in Hyderabad.
The 300-room Radisson Collection hotel would be operational Hyderabad located in the southern part of India by the second quarter of 2026.
Speaking to Skift exclusively, Elie Younes, executive vice president and global chief development officer of Radisson Hotel Group, said while Radisson has 150 midscale and upscale hotels currently in India, it would like to have 15 Radisson Collection hotels in India in the next 5-7 years.
"From my perspective, 10-15 percent of our portfolio will be in the luxury space," Younis said, while highlighting that t