Articles tagged “viator”

Tour Operators

GetYourGuide CFO: Latest Experience Trends and Cracking the U.S.

In the fragmented world of tours and activities, GetYourGuide has ring fenced its private playground that its CFO claims is now profitable.

GetYourGuide CFO: Latest Experience Trends and Cracking the U.S.

Online Travel

Tripadvisor Laid Off 4% of Its Workforce

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Tripadvisor Laid Off 4% of Its Workforce

Online Travel

Tripadvisor’s ‘Juicy’ Ad for Viator

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Tripadvisor’s ‘Juicy’ Ad for Viator

Online Travel

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Boosting tour visibility can yield profits for Viator, but the benefit to operators may lessen if most operators join in. It's a bit like when people in the front row of a concert stand up and everyone else has to stand up.

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Online Travel

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Online Travel

Booking.com Executive on Addressing Payment Failures and Return of the Chinese Traveler

The online travel scene in Asia characterized by fierce competition and high stakes. Booking.com knows that it needs to sort the payment issue and make sure any lingering concerns are put to rest if it wants to stay ahead in the game in the region.

Booking.com Executive on Addressing Payment Failures and Return of the Chinese Traveler

Tour Operators

How Tour Operators are Navigating Direct Bookings: 3 Growing Trends

The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.

How Tour Operators are Navigating Direct Bookings: 3 Growing Trends

Tour Operators

TourRadar Adds 2 Partners for Organized Adventure Tours

Some experiences can take place in a day. Others need at least a week. It requires complex travel planning, but the adventure far outweighs these challenges, which is why TourRadar wants to extend its travel product reach to more travel companies, especially online travel agencies.

TourRadar Adds 2 Partners for Organized Adventure Tours

Tour Operators

The Next Wave for Experience Travel Businesses: 3 Charts

Will the experiences sector ever be fully online? Industry analysis paints a doubtful picture, but there's considerable room to scale and grow, with the current volume at some 30% and key industry players owning marginal stakes.

The Next Wave for Experience Travel Businesses: 3 Charts

Online Travel

Tripadvisor’s Inflection Point: Viator Surpasses Hotels

Tripadvisor sees itself increasingly relying on a fast-growing but profit-challenged Viator, and a hotel metasearch business that big advertisers are less committed to than in the past. Tough stuff.

Tripadvisor’s Inflection Point: Viator Surpasses Hotels