Articles tagged “advertisements”

News Blog

IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…

Adam Stacey | 4 weeks ago

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 6 months ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

Hotels

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?

Sean O'Neill | 7 months ago

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Media and PR

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Samantha Shankman, Skift | 9 months ago

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

Media and PR

Online Travel Agency Exoticca Launches Campaign With Movie Trailer-Like Ads

Exoticca's first-ever campaign shows how travel brands can leverage some of the most powerful art forms — in this case, film — to show how extraordinary exploring the world can be.

Samantha Shankman, Skift | 10 months ago

Online Travel Agency Exoticca Launches Campaign With Movie Trailer-Like Ads

News Blog

United Airlines Takes Aim at Southwest in Super Bowl Ad

United Airlines is taking a subtle dig at rival Southwest Airlines' massive number of holiday season cancellations in an ad it's airing during the Super Bowl on Sunday. United's ad features a family from Denver gathering, with the on-screen text saying at the end of the 30-second spot, "United got more families in and out…

Rashaad Jorden | 10 months ago

Media and PR

Pure Michigan Tourism Campaign Returns After Receiving Enormous State Funding

Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.

Samantha Shankman, Skift | 12 months ago

Pure Michigan Tourism Campaign Returns After Receiving Enormous State Funding
Free Read

Travel Technology

Why is Streaming TV Important for Travel Advertisers?

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Amazon Ads + Skift | 1 year ago

Why is Streaming TV Important for Travel Advertisers?

Hotels

Hotels Cater to Travelers Over 50 With New Targeted Marketing

For too long, the golden rule in travel marketing has been to shy away from guests in their golden years. It's time to put age before beauty in travel marketing and reprioritize accuracy over the aspirational.

Carley Thornell, Skift | 1 year ago

Hotels Cater to Travelers Over 50 With New Targeted Marketing

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Mary Ann Ha | 2 years ago

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022