Page 2

Articles tagged “advertising”

News Blog

IDEAS: Ras Al Khaimah Launches New Short-Form Creative Campaign

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content. Credit: Beautiful Destinations x Ras Al Khaimah The campaign has been designed to ‘reach travel audiences through ‘real’, snackable content, inspiring travelers as they begin their research, which…

Adam Stacey | 2 months ago

Online Travel

Get Ready for Trivago’s Advertising Reboot

Today's edition of Skift's daily podcast looks closer at Trivago's ad woes, Capital One's new lounge, and Mastercard's India travel forecast.

Rashaad Jorden | 3 months ago

Get Ready for Trivago’s Advertising Reboot

Online Travel

Trivago’s Hail Mary: Go Big Again in TV Advertising

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

Dennis Schaal | 3 months ago

Trivago’s Hail Mary: Go Big Again in TV Advertising

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Dennis Schaal | 4 months ago

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Online Travel

Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results

Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.

Dennis Schaal | 4 months ago

Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results

Hotels

Hilton’s Mega Ad Blitz: What Happened

Today's edition of Skift's daily podcast looks closer at Hilton's big ad campaign, Sonder's stock split, and the UAE's tourism pulling power.

Rashaad Jorden | 4 months ago

Hilton’s Mega Ad Blitz: What Happened

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 4 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Airlines

Turkish Airlines Prepares for Second Year as UEFA Champions League Sponsor

Emirates, Etihad Airways, and Qatar Airways are three of the most notable brands when it comes to airline sponsorships, but Turkish Airlines is carving out its own place among them.

Justin Dawes | 6 months ago

Turkish Airlines Prepares for Second Year as UEFA Champions League Sponsor

Online Travel

Google and Booking Face European Objections Over Competition

Google faces a tougher hill to climb than Booking, although the European Commission's statement of objections puts Booking's Etraveli acquisition in doubt.

Dennis Schaal | 6 months ago

Google and Booking Face European Objections Over Competition

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 6 months ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video