Skift Take
The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.
Priceline is launching a new marketing campaign centered on its travel deals with an ad airing just before kickoff of the Super Bowl on Sunday.
The new campaign, titled Go To Your Happy Price, features brand ambassador and actress Kaley Cuoco trying to convince her colleagues they'll be able to take an affordable vacation. Viewers can tap on interactive icons in the campaign's eight digital ads to access