super bowl Archives

Coronavirus

Los Angeles Tourism to See Record Rebound on Super Bowl Weekend

Los Angeles keeps defying the odds when it comes to city appeal in a pandemic. But it does check off all the key boxes that travelers now seek: drive and fly leisure destinations, plus warm weather year-round, beaches, and major events. It's no surprise then that the Super Bowl is going to help accelerate its rebound.

Lebawit Lily Girma | 2 years ago

Online Travel

Hopper Cancellation Policy Could Disrupt Short-Term Rentals

Hopper aims to be a big player in short-term rentals, and it's still under development cancel-for-any-reason feature could draw a ton of positive attention from hosts and guests. It could either mean a ton of red ink for Hopper or, if successful, spur competitors to scurry to offer knock-offs.

Dennis Schaal | 2 years ago

Online Travel

Booking and Expedia Super Bowl Ads Will Be an Online Travel Sideshow

Will Booking.com, Expedia.com or Vrbo create Super Bowl ads that everyone will be talking about in the days after the Big Game? We haven't seen them yet, but so far it sounds as if they are trotting out very predictable and familiar themes.

Dennis Schaal | 2 years ago

Online Travel

What Is Expensify Thinking With Its Pricey Super Bowl Ad?

Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.

Isaac Carey, Skift | 5 years ago

Tourism

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

Dan Peltier, Skift | 6 years ago

Media and PR

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

Dan Peltier and Hannah Sampson, Skift | 6 years ago

Tourism

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

Dan Peltier, Skift | 6 years ago

Tourism

San Francisco Travel CEO on Using The Super Bowl To Drive Destination Branding

By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.

Greg Oates, Skift | 8 years ago