Articles tagged “nfl”

Media and PR

Priceline Launches New Campaign With Kaley Cuoco for Super Bowl

The Super Bowl, with its massive reach, represents a prime opportunity for companies like Priceline to remind consumers that opportunities for affordable travel definitely haven't fallen by the wayside.

Samantha Shankman, Skift | 10 months ago

Priceline Launches New Campaign With Kaley Cuoco for Super Bowl

News Blog

Booking.com Returns to the Super Bowl With Ad Featuring Melissa McCarthy

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast. Here's the advertisement: https://youtu.be/GizRGO3PVD8 Booking.com Chief Marketing Officer Arjan Dijk announced on LinkedIn that the Amersterdam-based…

Dennis Schaal | 10 months ago

Tourism

Arizona Preps for Rush of Visitors for Super Bowl

Arizona officials acknowledge that hosting the Super Bowl is a gargantuan effort. But they believe they're much better prepared for the challenge now than the last time the state welcomed the big game.

Amy Tennery, Reuters | 10 months ago

Arizona Preps for Rush of Visitors for Super Bowl

Media and PR

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Dennis Schaal | 1 year ago

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Coronavirus

NFL, Restaurateur Danny Meyer Back Digital Health Passports Through Investment in Clear

Big league backers are seeing the potential of digital health passports, and not just for flying.

Matthew Parsons, Skift | 3 years ago

NFL, Restaurateur Danny Meyer Back Digital Health Passports Through Investment in Clear

Tourism

Brand USA Steps Up at NFL London Games to Woo Visitors Back to U.S.

Brand USA will have one of its biggest stages of the year during the three-game NFL London Games series this month, and it will need every inch of that stage to capitalize on the moment as UK visitation has fallen in recent years.

Dan Peltier, Skift | 5 years ago

Brand USA Steps Up at NFL London Games to Woo Visitors Back to U.S.

Tourism

Hawaii Tourism Says it Makes $88 Million for Every $5 Million It Invests in a Pro Bowl

While the Pro Bowl may be good for Hawaii, these very ver optimistic numbers smack of Brand USA accounting rather than reality.

Samantha Shankman, Skift | 10 years ago

Hawaii Tourism Says it Makes $88 Million for Every $5 Million It Invests in a Pro Bowl