Articles tagged “discover puerto rico”

Tourism

Puerto Rico to Start ‘No Passport, No Problem’ Tourism Campaign

The State Department's passport processing sluggishness amid the American international tourism boom is an opportunity for Puerto Rico's destination marketing organization.

Dawit Habtemariam | 2 months ago

Puerto Rico to Start ‘No Passport, No Problem’ Tourism Campaign

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 7 months ago

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

Media and PR

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Samantha Shankman, Skift | 9 months ago

Puerto Rico’s Artisans Come to Life in New Tourism Campaign
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Tourism

Skift Global Forum Video: Bold & Boricua — Fueling Growth by Tapping Into Local Culture

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.

Discover Puerto Rico + Skift | 1 year ago

Skift Global Forum Video: Bold & Boricua — Fueling Growth by Tapping Into Local Culture

Tourism

Puerto Rico’s Recovery Offers These Lessons for Global Tourism

Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.

Dennis Schaal | 1 year ago

Puerto Rico’s Recovery Offers These Lessons for Global Tourism

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Mary Ann Ha | 2 years ago

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Dennis Schaal | 2 years ago

Booking and Expedia Super Bowl Ads Underwhelm
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Tourism

Skift Aviation Forum Video: The Growing Demand for Puerto Rico

In this video conversation from the 2021 Skift Aviation Forum, we hear from Brad Dean, CEO of Discover Puerto Rico, about Puerto Rico's rising destination demand and successful approach to attracting and sustaining air traffic.

Discover Puerto Rico + Skift | 2 years ago

Skift Aviation Forum Video: The Growing Demand for Puerto Rico

Tourism

Discover Puerto Rico Becomes Marketer-For-Hire to Others

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

Lebawit Lily Girma, Skift | 2 years ago

Discover Puerto Rico Becomes Marketer-For-Hire to Others

Coronavirus

Destinations Scavenge for New Funding Sources Amid Volatile Recovery

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

Cameron Sperance, Skift | 2 years ago

Destinations Scavenge for New Funding Sources Amid Volatile Recovery