travel ads Archives

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Carley Thornell | 10 months ago

Hotels

IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company

IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.

Sean O'Neill | 1 year ago

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Dennis Schaal | 2 years ago

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Media and PR

Adding Up Facebook’s Competitive Advantages in Travel

Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.

Jared Wein, Skift | 7 years ago