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Articles tagged “booking holdings”

Online Travel

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

Online Travel

Agoda Names New CEO as It Aims to Go Global

Agoda's new CEO John Brown will be leading the company to increasingly push into Europe and the Americas, beyond its traditional online travel agency turf of Asia Pacific. The early numbers show that parent company Booking Holdings is putting its money where its mouth is.

Online Travel

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Whether the price tag on GetYourGuide was too much for Booking to admit, the tours and activities platform is likely still viewed as a viable buy for someone but that notion won't do much to calm GetYourGuide's nerves in the meantime.

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Online Travel

Booking Holdings Buys Activities Distribution Startup FareHarbor

Only a couple of years ago, the CEO of family-owned activities distributor FareHarbor said the company would never sell. But never say never. For Booking Holdings, this is further proof that the giant wants to be full-service.

Booking Holdings Buys Activities Distribution Startup FareHarbor

Online Travel

Booking CMO Adds Apartments to Complex Marketing Mix

Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.

Booking CMO Adds Apartments to Complex Marketing Mix

Online Travel

Booking Holdings CEO on the Foolishness of a Short-Term Focus

Stocks go up and stocks go down. That's one of the perils of being a public company and exposing yourself to such pressures. Booking Holdings CEO Glenn Fogel expresses a commitment to focus on the long term regardless of short-term complications. If Airbnb goes public, it would have to deal with a similar dynamic.

Booking Holdings CEO on the Foolishness of a Short-Term Focus

Hotels

Airbnb’s Response to Paris Lawsuit Is the Same Old Story

Airbnb has crafted an ideal template for telling the same old story when it comes to dealing with short-term rental regulations around the world, and more cities just don't seem to want to hear it anymore.

Airbnb’s Response to Paris Lawsuit Is the Same Old Story

Online Travel

The Death of Priceline’s Name Your Own Price Is Likely Drawing Near

Booking Holdings is still making considerable money from Priceline.com's bidding service for hotels. But the service has outlived its usefulness, and will likely fold within a year or two. Take a look at how Priceline.com markets other ways to book hotels on its site. Enough said.

The Death of Priceline’s Name Your Own Price Is Likely Drawing Near

Online Travel

Priceline Group Changes Name to Reflect Booking.com’s Power

The name change to Booking Holdings reflects the reality that Booking.com dominates the parent company's business. Although the parent company still calls Connecticut home, the balance of power shifted long ago to Amsterdam.

Priceline Group Changes Name to Reflect Booking.com’s Power