Skift Take
American Airlines's top boss says the company is right to focus on underserved U.S. small cities and key international markets through its airline alliance. The airline is also considering enhancements to its frequent flyer program.
American Airlines is adjusting its course during the pandemic recovery to boost its profitability – it is focusing on under-served routes in the U.S. and wants to make its frequent flyer program an even bigger revenue generator.
"Our plan for next year is utilization flying, which is really efficient," said CEO Robert Isom on Wednesday. "It's going to go to places that have actually been underserved."
Isom also discussed the airline's plans to surpass 2019 levels, its approach to route networks, and potential changes to its loyalty program, while speaking with Airline Weekly editor Edward Russell in Fort Worth at the Skift Aviation Forum.
Route Map Changes Eye Smaller CitiesIsom highlighted the Fort Worth, Texas-based carrier's recent strategic focus on underserve