Skift Take

Sonder's latest strategy: focus on hotels

Srividya Kalyanaraman

Sonder is sharpening the focus on its hotel business and adding more units while managing its portfolio of apartments. 

In its third-quarter earnings report on Tuesday, the San Francisco based company said that hotels now make up for 40% of the total units in its portfolio, compared to 30% a year ago.

The company launched its first hotel collection in July, and at the time, CEO Francis Davidson said he sees the brand Powered by Sonder, consisting of 23 independent hotels in around a dozen markets, as a “vast, vast opportunity,” particularly in major European cities. 

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