Skift Take
Data is precious, but accurate data straight from the source is trustworthy and actionable.
Airbnb, Booking.com, and Expedia Group have agreed to share data with the UK's Office for National Statistics by spring 2024.
The platforms will share aggregated and anonymized information on the number of guests and nights booked. The data will be shared quarterly and the goal is to help regulars establish the right policies for short-term ren