Skift Take
Major companies that have resources to invest are starting to show the potential for generative AI in travel aside from chatbots alone.
Amadeus and Microsoft have been working together to explore how generative AI can be integrated into new technologies for the travel industry.
The companies, which announced a strategic partnership in early 2021, made two big announcements over the past several weeks about the result of the generative AI exploration.
And there’s more to come, according to Cyril Tetaz, executive vice president of airline solutions for Amadeus.
“We have many other initiatives with Microsoft,” Tetaz said during an interview with Skift.
The primary business for Amadeus is its distribution system, an intermediary between airlines and travel sellers. It also has a large business of providing software to airlines and a growing hotel software business.
Most recently, Amadeus revealed a new AI-powered retail