Skift Take
Hyatt loves all its guests. But business travelers, especially ones traveling internationally, are typically its most profitable ones. The company is adjusting how it markets its loyalty program to reflect new realities.
Skift Global Forum was held in New York City on September 26-28, 2023. Read coverage of the event at the link below.
Hyatt sees signs that more people in big cities are returning to offices, which could eventually translate to more business transient travel at the hotel giant.
"Anecdotally, in New York, some of our outlets in our hotels are seeing increased levels of local traffic, which means that more people are back in the office," said CEO Mark Hoplamazian at the Bank of America Conference last week. "There's a clear difference now versus at the beginning of the year."
"That doesn't mean they're traveling as much for business transient travel," Hoplamazian said. "It just means that there's more activity in the office and that that will, over time, I think, c