Skift Take

Royal Caribbean will be one of the first Western travel brands to return to China. The fact that bookings look healthy there point to strong cruise demand in the country.

Royal Caribbean executives are seeing signs of strong demand for cruise experiences in China as they prepare for their return in April 2024.

“We’re feeling quite optimistic about the China product,” said Royal Caribbean International President and CEO Michael Bayley. “We have a China product Spectrum sailing on Shanghai in April next year, so far the bookings by volume and rate are very good, mu