Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Hotels

Hyatt to Debut Its Extended-Stay Brand in Markets It Hasn’t Tapped Yet

3 months ago

Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile, Alabama, and Marysville, California — targeting spots where its other brands aren’t present.

“We’ve learned that when Hyatt guests stay with a competing brand, they appear to do so for one of two reasons: the absence of a Hyatt hotel within five miles or the choice to stay at a lower chain scale,” said Dan Hansen, global head of Hyatt Studios. “By enabling guests to choose a Hyatt hotel in new markets, we grow brand loyalty without intra-brand competition and present more white-space options to developers.”

exterior of hyatt studios source hyatt
A photo illustration of a planned exterior for the new Hyatt Studios brand. Source: Hyatt.

The company’s “upper-midscale” extended stay brand anticipates opening its first new-build property late next year.

In the port city of Mobile, Hyatt is franchising the brand to 3H Group, founded by Hiren Desai. The port city has tourism, manufacturing, aerospace, and the corporate offices of retailers — all likely to have workers and visitors making multi-day stays and preferring non-budget lodging.

In downtown Marysville, Hyatt founded a franchisee in Presidio Hotel Development. The spot isn’t far from the capital of California, Sacramento.

lobby of hyatt studios source hyatt
The lobby of the new Hyatt Studios brand set to open in 2024. Source: Hyatt.
Guestroom hyatt studios hotel brand
A guest room. Source: Hyatt.

Hotels

Wyndham Signs 60 New Extended Stay Hotels in North America

4 months ago

Wyndham Hotels & Resorts said on Tuesday it had signed 60 more hotels for its Echo Suites Extended Stay by Wyndham brand in the U.S. and Canada.

That brings the extended-stay brand’s pipeline to 265 hotels, with about 33,000 rooms. It’s the fastest-growing brand in Wyndham’s development pipeline.

The growth is remarkable. Wyndham only formally announced the brand last November, and it doesn’t expect to have its first Echo Suites hotel open until 2024. Few other brands introduced in the past few years have gained such rapid traction with developers.

Wyndham partly credits its success to having worked closely with developers when inventing its prototype — obtaining earlier design buy-in than has been customary. The franchisor also has a commercial strategy of signing multi-unit deals with veteran developers, such as MasterBUILT Hotels in Canada.

“From day one, Wyndham made a point of seeking the input of experienced developers and then actioning on their insights,” said David Donaldson, president and CEO, MasterBUILT Hotels.

For context, read: Why Every Hotel Company Wants an Extended Stay Brand Now and Wyndham Hotels & Resorts’ Brands, Explained.

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