Skift Travel News Blog

The European Union is on track to ban marketing claims such as “climate neutral” by 2026 that scientifically based certification can’t validate.

Claims such as “carbon neutral,” “environmentally friendly,” and “eco” will require companies to verify their products’ merits through third-party certification schemes. 

Travel companies are among the industries that may be affected by the looming ban. For example, airlines may need to change booking interfaces that offer “climate-neutral” flights in exchange for buying carbon offsets supporting projects that lack credibility.

The rules okayed on Wednesday still need formal approval from the European Union parliament and its member states — expected in November. But it would be procedurally rare for the rules to be denied.

The move came on the same day United Nations Secretary-General Antonio Guterres said “humanity has opened the gates to hell” in its failure to stop rising carbon emissions and a forecasted increase in extreme weather.

Shoosmiths, one of the UK’s largest law firms, said this week it would deduct about $230 (£200) from a team travel budget each time lawyers flew to meetings, The Telegraph reported.

The goal is to encourage the firm’s more than 1,000 employees to consider alternatives to flying as the company aims to reduce its carbon emissions dramatically by 2025. The law firm, which has an estimated revenue of more than $200 million a year, will divert the money into a fund to help with its carbon reduction efforts. The firm will also offer bonuses to employees who reduce their carbon footprints.