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IDEAS: TUI to Offer British Sign Language Interpretation for Customers

2 months ago

TUI has announced a partnership with SignLive to provide customers with the option to have their conversations with the firm interpreted into British Sign Language (BSL).

Credit: SHVETS production

In order to use the service customers will need to sign up for free to SignLive, at which point they will be able to call TUI via its online directory. Customers will then be paired with the TUI Accessibility Team and a SignLive interpreter, who will interpret the conversation in real time.

“At TUI we want to make traveling with us as easy as possible for everyone. SignLive has come to us with an amazing solution for our customers who use British Sign Language (BSL). This service means that these customers can have conversations with our team to ensure they book the perfect holiday for them and get any additional support they might need,” said Sue Bradley, director of customer experience, at TUI.

“Customers can speak to our contact center team about new or existing bookings all by signing up to SignLive for free for support with hotel information, navigating airports or booking accessible transfers in resort.”

The service is now live, and the video has been released to explain how the service works:


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

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