The National Travel and Tourism Office has named Brian Beall as its next director. Starting May 8, Beall will lead the department toward enhancing the international competitiveness of the U.S. travel and tourism industry and increase U.S. travel and tourism exports. He is rejoining the department after spending nearly four years in the private sector as Cruise Lines International Association’s vice president of government affairs.
The National Travel and Tourism Office (NTTO) is in the International Trade Administration’s Industry and Analysis division in the U.S. Department of Commerce. A major objective of the U.S. Department of Commerce is to attract 90 million international visitors by 2027.
During his time at NTTO, Beall was Deputy Director for Policy and Planning from 2014 to 2019. He has also served a variety of roles at the International Trade Administration, including Senior Advisor to the Deputy Director General of the U.S. and Foreign Commercial Service and Senior International Trade Specialist in the Office of the Deputy Under Secretary for International Trade.