Skift Travel News Blog

Infare, a Denmark-based provider of airfare data and analysis software, has been acquired. 

OAG, a UK-based provider of flight status and schedule information, said Friday that it has acquired Infare from private equity firm Ventiga Capital. The firm had owned Infare since 2017. 

The price and terms of the latest deal were not disclosed. 

OAG and Infare had been in a partnership that was announced in April 2022. 

OAG said the deal values the combined company at over $500 million. The combined company has 300 employees in 10 offices. 

OAG said that both management teams will continue with the company and retain a shareholding, with fresh backing from Vitruvian Partners. Vitruvian Partners bought OAG from Axio Group for $215 million in 2017. 

“The increasing dynamism in global travel and technology is fueling a need for more sophisticated, granular data to understand, manage, and unlock growth in air travel,” said Phil Callow, CEO of OAG, in a statement. “The acquisition of Infare strengthens our ability to deliver consistent and accurate information across the wider supply and demand value chain.”

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership. 

Clinch, headquartered in New York City, said this week that it had started a “new relationship” with Nebraska-based Sojern. 

Clinch’s so-called “flight control” software suite is meant to help advertisers more easily build data-driven, personalized ad campaigns. 

Sojern is a travel-focused digital marketing platform that uses consumer data to help hospitality companies secure bookings. The company, founded in 2007, has driven more than $15 billion in bookings for thousands of partners, according to its website.

The companies say that the partnership allows Clinch users to access Sojern’s capabilities. 

“The ability to personalize and auto-optimize campaigns to match both environmental and user-based situations is paramount for this sector,” said Charel MacIntosh, head of business development and partnerships for Clinch, in a statement.