Skift Travel News Blog

Cendyn, a software company that offers customer relationship management, digital marketing, and operations tools to hotels, has hired a new chief executive. 

The company said Monday that Jack Blaha has taken the role for the Florida-based company. He replaces Tim Sullivan, who had started as CEO in June 2020, a year after the company gained new ownership.

Accel-KKR, a technology-focused private equity firm based in Silicon Valley, became the majority owner of Cendyn in June 2019 through an undisclosed investment. 

Cendyn acquired Rainmaker, a hotel revenue management service, shortly after with that financial support. It acquired NextGuest, a long-time rival, in February 2021. Cendyn also in the last year merged with Pegasus, a central reservation system that had merged in 2019 with Travel Tripper with backing from Accel-KKR

And Cendyn acquired DigitalHotelier last year to expand its distribution and eCommerce capabilities. 

In addition to those business deals over the past couple of years, Cendyn said it has expanded in India and Asia Pacific. Cendyn said it has tens of thousands of customers in 143 countries

Blaha has previously worked for tech companies including Khoros, Lone Wolf Technologies, PeopleAdmin, and Aptean.

Cendyn said that Blaha will lead plans for continued strategic growth as hotels, resorts, and casinos invest in integrated technology and digitization.

Cendyn, which offers customer relationship management and digital marketing tools to hotels, said on Wednesday it had acquired DigitalHotelier, which provides hoteliers with tools for distribution, web design, digital marketing, and rate-setting.

The companies didn’t disclose the terms of the deal. The London-based Digitalhotelier was a bootstrapped company of a few dozen workers. It saw a reduction in its business development staff during the pandemic.

The acquisition helps Florida-based Cendyn expand its distribution and eCommerce capabilities, which help hoteliers drive more direct bookings. But probably as importantly, it helps Cendyn reach more customers in Europe.

Accel-KKR, a technology-focused private equity firm based in Silicon Valley, is a majority owner of Cendyn.

“Our mission at Cendyn is to provide hoteliers around the globe with innovative technology solutions that enable deeper, more profitable guest relationships,” said Tim Sullivan, CEO and president at Cendyn, in a statement.