Skift Take
This is the second notable acquisition of an AI company in the travel industry this week. It follows Airbnb's purchase of GamePlanner.AI.
Mondee has acquired an AI company called Purplegrids in an all-stock deal valued at roughly $19 million.
Mondee primarily provides travel agents with a tech platform for making wholesale bookings on behalf of customers. The company in July released an upgraded version of its travel booking platform that is integrated with the latest advancements of AI and includes a chatbot called Abhi.
The AI tech developed at Purplegrids includes large language models (the base of its generative AI tech), computer vision, deep learning, and more. Many of its clients have included non-travel companies, according to its website.
Mondee has big plan