Skift Take
Artificial intelligence is seemingly becoming ubiquitous in the travel industry, but there are many hurdles that can trip up companies looking to boost business through the booming technology.
Skift Global Forum was held in New York City on September 26-28, 2023. Read coverage of the event at the link below.
Corporate travel agency Navan, like many other travel brands, is bullish on the potential of artificial intelligence to revolutionize the travel industry. But its co-founder and CEO, Ariel Cohen, warns travel companies looking to launch a generative AI-powered tool that the process is far from simple.
"First, you need to have the team," Cohen told moderator Seth Borko, Ski