Adobe Partner Content

Online Travel

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

Adobe + Skift | 5 years ago

Online Travel

Understanding Travel’s Personalization Revolution

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Adobe + Skift | 6 years ago

Online Travel

Mobile and the Future of Customer Experience in the Travel Industry

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

Adobe + Skift | 6 years ago

The 2018 Digital Transformation Report

Digital is transforming the travel industry. With worldwide digital travel sales set to reach more than $600 billion, and with mobile purchases expected to soon make up close to half of all transactions in some markets, consumer habits are forcing a rapid rise in expectations for digital-focused commerce. Meanwhile, behind the scenes, most travel businesses…

Adobe + Skift | 6 years ago

Online Travel

Announcing the 2018 Digital Transformation Report

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

Adobe + Skift | 6 years ago

The 2017 Digital Transformation Report

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

Adobe + Skift | 7 years ago

Online Travel

How Travel Brands Can Internalize a Culture of Innovation

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

Adobe + Skift | 7 years ago

Hotels

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Adobe + Skift | 7 years ago

Skift Originals

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel

Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.

Adobe + Skift | 8 years ago

Airlines

The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

Adobe + Skift | 8 years ago