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Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

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Hotels

Q&A: Exploring Accor’s Vision for Its Premium, Midscale, and Economy Division

The CEO of Accor’s new premium, midscale, and economy division discusses the strategy behind the hotel group’s restructuring, the importance of delivering on sustainability commitments, and why building scale in today’s hospitality landscape requires focus and specialization.

Q&A: Exploring Accor’s Vision for Its Premium, Midscale, and Economy Division
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Hotels

How Accor Is Delivering Positive Change Through Procurement

Effective procurement processes can have a significant impact on the success and profitability of hospitality businesses. Having a centralized procurement platform can drive value for owners, partners, and clients by easing operations, optimizing costs, and maximizing performance.

How Accor Is Delivering Positive Change Through Procurement
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Hotels

New Report: 10 Takeaways From Skift Global Forum 2023

Skift Global Forum, Skift’s flagship global conference on the business of travel, once again returned to New York City for its September 2023 session to decipher the big trends facing the travel industry and unpack what’s top of mind for the world’s top travel leaders and innovators.  Travel leaders came ready to discover what’s next…

New Report: 10 Takeaways From Skift Global Forum 2023
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Business Travel

New Report: Exploring the Rise of Purposeful Business Travel

As travel demand returns, a new report from Accor uncovers some of the challenges and opportunities facing corporate travel decision makers as they reexamine the value of business travel in a post-pandemic world — and points to what they need to prioritize in 2024.

New Report: Exploring the Rise of Purposeful Business Travel
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Hotels

How Hotel Conversions Are Augmenting Accor’s Growth and Development Strategy

Independent hotels can expand their customer base and adapt to changing market conditions by joining a larger hotel group with a global distribution and supply network. Accor’s diverse portfolio offers a spectrum of conversion-friendly brands to address the individual needs of owners.

How Hotel Conversions Are Augmenting Accor’s Growth and Development Strategy
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Hotels

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China

Despite the volatility of the past few years, China is on track to become the world’s largest tourism market by 2032. As domestic travel returns, Accor is gaining market share by accelerating growth and tailoring solutions for the Chinese market.

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China
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Hotels

Q&A: Why Wellness and Sustainability Now Go Hand in Hand

Integrating wellness into hospitality is nothing new, but doing it in a holistic way that factors in broader sustainability goals and aligns with community values points to a new way forward.

Q&A: Why Wellness and Sustainability Now Go Hand in Hand
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Hotels

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life

The pandemic forced hospitality companies to get smarter about using their loyalty programs to engage with customers — even when those customers aren’t traveling or staying at their properties. Now that travel is rebounding, building and retaining trust with customers is more important than ever. With an increased focus on the customer experience and journey…

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life
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Hotels

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022

Skift Global Forum, Skift’s flagship global conference on the business of travel, returned to New York City for its September 2022 session with travel industry leaders and innovators to discuss a reconnected and reimagined future.  For this report, Skift partnered with Accor to provide a snapshot of some of the most important conversations and insights…

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022
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Hotels

How Accor Is Supporting Biodiversity and Sustainable Tourism

Accor’s company-wide commitment to sustainability and biodiversity calls guests, employees, and even competitors to join in on a collaborative vision of the hospitality industry’s eco-conscious future.

How Accor Is Supporting Biodiversity and Sustainable Tourism