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Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Amazon Ads + Skift | 7 days ago

How Travel Brands Are Embracing Tentpole Shopping Moments
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Media and PR

Skift Global Forum Video: Thinking Big and Bold About Marketing to Today’s Travelers

In this video from Skift Global Forum 2023, we hear from Meg Maginnis, head of travel industry advertising, Amazon Ads, and Amy Martin Ziegenfuss, chief marketing officer, Carnival Cruise Line, about leveraging deep consumer insights, out-of-the-box ad formats, and tentpole shopping moments to connect with modern travelers.

Amazon Ads + Skift | 2 months ago

Skift Global Forum Video: Thinking Big and Bold About Marketing to Today’s Travelers
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Travel Booking

How Travel Advertising Is Adapting to the Rise of Smart Homes

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.

Amazon Ads + Skift | 2 months ago

How Travel Advertising Is Adapting to the Rise of Smart Homes
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Travel Technology

Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape

The travel industry is showing strong signs of not just recovery, but even of a surprising resurgence. By the end of 2021, consumers were searching for and planning trips with longer lead times in more distant destinations¹, demonstrating an increase in interest and travel bookings. In the first few months of 2022, short-term rentals increased…

Amazon Ads + Skift | 11 months ago
Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape
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Travel Technology

Why is Streaming TV Important for Travel Advertisers?

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Amazon Ads + Skift | 1 year ago

Why is Streaming TV Important for Travel Advertisers?